Notifications and Alerts
Problem Statement: Existing CNBC alerts are often generic or require constant manual checks, leading to information overload and missed opportunities. This forces users to stay disengaged, uninformed, or make suboptimal decisions due to a lack of timely, personalized data.
In-Person Brainstorming
The initial direction for personalized notifications was crucially defined by an in-person brainstorming session. Members of product, design, and engineering were brought together, with the dynamic energy of face-to-face interaction being leveraged. Concepts were rapidly generated and refined using rapid-fire ideation and mind mapping directly on whiteboards. This immediate, collaborative environment fostered significant breakthroughs that had not emerged from remote discussions. A clear, shared vision for the project was ultimately reached, thereby laying a strong foundation for development.
